The General Data Protection Law (LGPD) is a Brazilian law passed in 2018 that aims to protect citizens' privacy and personal data. It establishes guidelines on how companies and organizations should collect, store, process and share personal information. The LGPD guarantees rights to data subjects, such as access, correction and deletion of information, as well as requiring companies to adopt security measures to protect this data. The law seeks to promote transparency and accountability in data processing, in line with international privacy protection standards.